• It is a movement. It is a design house. It is the future of luxury.

    Looms of Ladakh is an ethical, herder-artisan-led luxury brand that brings the cutting edge of design to heritage crafts – upskilling traditional artisans and providing sustainable solutions to preserve cultural legacies while creating exquisite collectibles that will appeal to global audiences. We are a farm−to−fashion sustainable, luxury, herder-artisan-owned brand, at the intersection of design and heritage that aims to provide a blueprint for the ecological and ethical challenges faced by the global fashion industry

    The story of Looms of Ladakh began in 2013, when Abhilasha Bahuguna had become aware of the dwindling interest of Pashmina artisans in Kashmir despite Pashmina being the forebearer of a highly profitable global Cashmere industry. The seed to help the people, rearing and crafting these timeless objects of luxury, earn a fairer price in the global marketplace for their craftsmanship became a driving force for her work. Given the vulnerability of the community and their arts, she felt the only way they could do that was if they banded together and had greater ownership in the industry, as active participants in the craft as well as its business, rather than being valued only for their labour. Separately, 2015 when the then Deputy Commissioner of Leh G Prasanna, came across a self-help group of women in the remote and troubled Chumur village during one of his routine tours. The group displayed their collection of hand−made woolen products hoping to make a modest sale. Their enterprising spirit in such difficult terrain inspired him to seek a way to help them further their work and earn a respectable and sustainable income from the same.

    Ladakh being the true origin of Pashmina, in 2017 they founded Looms of Ladakh together, combining their past experiences and vision to create a sustainable, democratic institution within the nascent handloom and handicraft industry of Ladakh.

  • Abhilasha Bahuguna

    Co-founder & Director

  • Lobzang Lamo

    CEO, Design Officer (2020-2023)

  • Nishant Raj

    Design & Production Head

  • Shakeela Bano

    Cashier (2020-2023)

  • Tsering Youdol

    Product Officer Changthang (2020-2023)

  • Milee Parmar

    Team Lead - Digitisation, Audits & Compliances

  • Amina Bano

    Associate Manager - General Administration & Digitisation

  • Saili Nagrale

    Digital Brand Manager

  • Bhumika Deswal

    Garment Construction Mentor

    Bhumika Deswal,42 years and a NIFT passout has always been an Entrepreneur... Know more.

  • Mohanraj Thangarasu

    Web & Ecommerce Solutions

  • Prof. Sourav Mukherjee

    Advisor, Organisation Behaviour

    Sourav Mukherji Teaches post graduate and doctoral level courses at IIM Bangalore. His expertise is in Organisation Design and his research interest is in the area of sustainability and inclusivity. He has worked with IBM and Oracle in product management functions and for the Boston Consulting Group as a strategy consultant.

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  • Prof. Haritha Saranga

    Advisor, Resources and Production Optimisation

    Haritha Saranga is a professor of Production and Operations Management area at Indian Institute of Management (IIM) Bangalore, India. She has been awarded IIMB Chair of Excellence for her contribution to research and teaching excellence at IIM Bangalore. She also chairs the ‘Doctoral Programme’ at IIM Bangalore. 

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  • Kerry Bannigan

    Advisor, International Brand Building

  • Prof. Hema Krishnamurthy IIMB


    Mrs. Hema Krishnamurthy is a Chartered Accountant with over 3 decades of experience in Industry, Teaching, and Consultancy.

    She has held senior executive positions in Corporates. She is a visiting faculty in IIM Bangalore and many other forums. She has conducted training programs for several organizations in the field of Finance and Accounts.

    Her main interest is in mentoring start-ups to achieve their full potential.

  • Lalit Shastri

    Impact Communication Advisor & Mentor
    Lalit Shastri is a journalist, author, wildlife film maker, birder, and environmentalist. He now heads the news portal Newsroom24x7.com. For a long time, he was the Bureau Chief of The Hindu and The Asian Age - two of India's leading English newspapers - for the central Indian State of Madhya Pradesh. He had quit a corporate job to investigate the causes leading to the 1984 Bhopal Gas Disaster and subsequently became a full-time journalist.


Leh Sub Area, Indian Army Veterans Welfare Division

All Changthang Pashmina Growers Cooperative Marketing Society


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